WeTransfer collaborates with generative artist, Zach Lieberman to create an immersive online experience called Color Push for WeTransfer users. The experience will run for a month on wetransfer.com. The 90-second experience allows users to immerse themselves in an online creative portal where they can create generative art through the movement of their cursor, or if the camera is enabled, their hands and head.
The collaboration stemmed from an initiative started by WeTransfer’s inhouse Creative Studio to foster innovation and creativity in its workplace. It provided WeTransfer’s design team with the opportunity to partner with an established artist who has helped to push the boundaries of WeTransfer’s advertising platform. The result is an immersive experience for WeTransfer users to utilize the time it takes for their files to upload or download to create on a blank, digital canvas instead.
The experience has been coded to enable a wash of color to emerge in different brush strokes, densities and speeds across a white screen. The art is downloadable and is encouraged to be shared across social media platforms using the hashtag #colorpush.
WeTransfer services the creative industry with its set of creative tools including editorial platform WePresent, mobile app Collect by WeTransfer, quick slide-making tool Paste®, immersive sketching tool Paper® and the original file transferring service. The iconic WeTransfer homepage has long been a top choice for advertisers who like to push the boundaries of digital marketing and tap into WeTransfer’s creative user base, with over 50 million users per month, 70% of which identify as working in the creative industry.
About Zach Lieberman
Zach Lieberman is an artist and educator based in New York City. He creates artwork with code, and focuses on building experimental drawing and animation tools. Zach makes interactive environments that invite participants to become performers, his main focus is how computation can be used as medium for poetry.
Production team
Design: Pauline Klieber
Development: Jetske van der Wouden
Design & development: Mikey Casalaina
Production: Joe Mier
Marketing & PR: April Edgar
With additional contributions from Angelo Vreeswijk, Sebastiaan Laurentius, Ben Blench, Terri Chen, Karen van de Kraats, Thomas Schrijer, Floris van Driel, Beau Bertens, Devin Beliveau, Joel van Dorp, Stefan Mikolajczyk, Ilja Popovs, Boris Emorine, Jenne Meerman, and Laszlito Kovacs