Influence Podcast, Season 2 Sex. Cannabis. Pandemics. Gaga.
Keeping up with the weird and wonderful world of advertising
The advertising world is changing (again), and the Influence podcast is here to help you keep up.
Much like The Dark Knight gets deeper and, well, darker than Batman Begins, Season 2 of Influence dives further into the depths of advertising – the good, the bad and the ugly.
Where Season 1 took us on a journey through the history of advertising and the events that have shaped the industry today, Season 2 is about looking ahead. We talk to visionaries like Cindy Gallop, Troy Carter, Rana El-Kaliouby and Matthew Freud about the people, the technology and the ideas that are catapulting the industry into the future – for better or worse.
Listen to the Influence Season 2 Trailer
Listen to Episode 1 with Cindy Gallop on getting what you want - inside and outside the boardroom
Listen to episode 2 with Karan Wadhera on investing in cannabis and working with Snoop
Listen to episode 3 with Rana el Kaliouby on what makes us human (and how brands can cash in on it)
The majority of this season has been recorded from lockdown, as a global pandemic upends lives and livelihoods of people everywhere. And we get some great takeaways (both knowledge- and food-wise – but that’s for another podcast) about how business and creativity can thrive when times get tough.
In fact, hearing the challenges my guests faced while working on, what are now, some of the world’s most successful campaigns, I feel – dare I say – optimistic about creativity in the aftermath of COVID-19.
Advertising, marketing, endorsement, influence, placement, sponsorship – or whatever we want to call “sales,” will never go away, but I hope the industry will hit refresh and we’ll see a creative renaissance – rather than the dystopian data mining of the previous decade.
It’s been a breath of fresh air for me to be able to venture out to a remote studio and speak at length to fascinating folks about fascinating trends – from music and cannabis to PR and VR. So join me on a journey of discovery and learning about what’s happening today but, more importantly, where things are going.