From ice cream activism to data privacy

From ice cream activism to data privacy

Who is exposing the widespread problems in media and advertising? How is racial discourse pushing brands to do better? And which organizations are leading the way with responsible, fresh visions?

The industry today faces both financial and moral challenges that are shaking up the way advertising is done. Fake news, a global pandemic, racial injustice, questionable ethics—the problems are deep and long-lasting. And they’re the kind of challenges we take on in season three of Influence, a podcast by WeTransfer.

The world is changing, and so is the way we’re influenced. 

While seasons one and two covered all things advertising, from how it shapes our world today to the changemakers challenging the status quo, season three casts a wider net to look at how easily we’re influenced in 2021.

We speak to experts like Brittany Kaiser, Ben Cohen and Jerry Greenfield, Noreena Hertz, and Justin Willman about why we make the choices we do and the forces that sway those decisions. As well as shining a light on the companies, technologies, and leaders who’ve decided to use their influence responsibly—and the ones who haven’t...

S03E04: Do let them fool you—hear about the mysteries of magic with Justin Willman.

S03E03: Take a walk in the park with Eli Pariser, while he speaks about building online communities and digital public spaces.

S03E02: What do you do when you have an email that the whole world is freaking out about? Hear a whistle-blower's first hand experience in the second episode.

S03E01: The godfathers or responsible business, Ben Cohen and Jerry Greenfield, on dropping out of college and fighting injustice with a spoon full of sugar.

Curious to hear what else season three has in store for you?

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Season Two: Sex. Cannabis. Pandemics. Lady Gaga

Listen to Episode 1 with Cindy Gallop on getting what you want - inside and outside the boardroom

Listen to episode 2 with Karan Wadhera on investing in cannabis and working with Snoop

Listen to episode 3 with Rana el Kaliouby on what makes us human (and how brands can cash in on it)

Andrew Simon, Grist & Brentin Mock, CityLab discuss the sheer complexity of existing as a black man in America today.

Show notes including additional educational material can be found here.

Listen to episode 4 with Matthew Freud on rebrands, relations and bad reputations

Listen to episode 5 with Yancey Strickler, the co-founder of Kickstarter on what advertising can’t buy

Listen to episode 6 with Quynh Mai on marketing to Gen Z and Kanye’s creative drive

Listen to episode 7 with Sara DeCou on Miquela, the computer-generated influencer that captivated the internet

Listen to the final episode with Troy Carter on fresh starts, the Fresh Prince and the future of music


Season One: The good, the bad and the ugly of the advertising industry

Listen to Episode 1 with Nick Thompson about the alarming power of Facebook advertising

Listen to Episode 2 with Pelle Sjoenell for a 101 on global advertising

Listen to Episode 3 with Kate Hutchinson on the rise and fall of sex in advertising

Listen to Episode 4 with Liza Featherstone who takes us through the history of focus groups and the value of listening to your customers

Listen to Episode 5 with Rick Boyce on the early days of internet advertising and how it shaped our online experience today

Listen to Episode 6 with Gail Gallie on the impact of impact campaigns

Listen to Episode 7 with Kari Shimmel about how TV ads entered our living rooms and lives after World War 2

Listen to Episode 8 with Larry Tye about the godfather of modern PR and the art of spin